Author and Marketing Expert Kelly McDonald of McDonald Marketing recently offered sage advice to insulation contracting company owners attending the 2021 Insulation Contractors Association of America (ICAA) conference in San Antonio last month: You must get smarter about recruiting and retaining employees. McDonald laid out proven strategies to...

John McManus retired last August from Hanley Wood after a nearly 20-year career in various senior editorial roles. Post “retirement,” McManus launched a brand-new publishing endeavor, The Builder’s Daily, a digitally published newsletter filled with thought-provoking and informative insights for the building industry. Insulation Institute recently...

According to an Associated Builders and Contractors report, the U.S. construction industry needs to hire more than 430,000 more workers this year than in 2020 to keep pace with construction demand.[1] While construction has had a longstanding skilled labor shortage since the great recession in 2008, theories abound on why attracting skilled labor...