--- title: "New Guide: Attracting and Retaining Installers" description: NAIMA has published a new guide on attracting and retaining insulation installers. image: https://information.insulationinstitute.org/hubfs/Retaining-Installer-Talent-FINAL-1-2.jpg --- [![Insulation Institute](https://information.insulationinstitute.org/hubfs/NAIMA_Jan2016_Theme/layout/logo.png)](https://insulationinstitute.org/) - [About NAIMA](https://insulationinstitute.org/about-naima/) - [News & Industry Issues](https://insulationinstitute.org/news-industry-issues/) - [Blog](https://information.insulationinstitute.org/blog) - [Tools & Resources](https://insulationinstitute.org/tools-resources/) - [Contact Us](https://insulationinstitute.org/contact-us/) [![Insulation Institute](https://information.insulationinstitute.org/hubfs/NAIMA_Jan2016_Theme/layout/logo.png)](https://insulationinstitute.org/) - [About NAIMA](https://insulationinstitute.org/about-naima/) - [News & Industry Issues](https://insulationinstitute.org/news-industry-issues/) - [Blog](https://information.insulationinstitute.org/blog) - [Tools & Resources](https://insulationinstitute.org/tools-resources/) - [Contact Us](https://insulationinstitute.org/contact-us/) - [Residential](https://insulationinstitute.org/im-a-building-or-facility-professional/residential/) - [Comparing Insulation Types](https://insulationinstitute.org/im-a-building-or-facility-professional/residential/comparing-insulation-types/) - [Why Insulate](https://insulationinstitute.org/im-a-building-or-facility-professional/residential/whyinsulate/) - [Installation Guidance](https://insulationinstitute.org/im-a-building-or-facility-professional/residential/installation-guidance-2/) - [Grade 1 Installation](https://insulationinstitute.org/im-a-building-or-facility-professional/residential/installation-guidance-2/grade-1-installation/) - [Installation Considerations](https://insulationinstitute.org/im-a-building-or-facility-professional/residential/installation-guidance-2/installation-considerations-2/) - [Moisture Management](https://insulationinstitute.org/im-a-building-or-facility-professional/residential/installation-guidance-2/moisture-management/) - [Vapor Retarders](https://insulationinstitute.org/im-a-building-or-facility-professional/residential/installation-guidance-2/vapor-retarders/) - [Attics and Ceilings](https://insulationinstitute.org/im-a-building-or-facility-professional/residential/installation-guidance-2/attics-and-ceilings-2/) - [Walls and Knee Walls](https://insulationinstitute.org/im-a-building-or-facility-professional/residential/installation-guidance-2/walls-and-knee-walls/) - [Floors](https://insulationinstitute.org/im-a-building-or-facility-professional/residential/installation-guidance-2/floors/) - [Codes & Standards](https://insulationinstitute.org/im-a-building-or-facility-professional/residential/codes-standards/) - [Health & Safety](https://insulationinstitute.org/im-a-building-or-facility-professional/residential/health-safety/) - [Commercial](https://insulationinstitute.org/im-a-building-or-facility-professional/commercial/) - [Comparing Insulation Types](https://insulationinstitute.org/comparing-insulation-types/) - [Why Insulate](https://insulationinstitute.org/why-insulate/) - [Installation Guidance](https://insulationinstitute.org/im-a-building-or-facility-professional/commercial/installation-guidance/) - [Installation Considerations](https://insulationinstitute.org/im-a-building-or-facility-professional/commercial/installation-guidance/installation-considerations/) - [Moisture Management](https://insulationinstitute.org/im-a-building-or-facility-professional/residential/installation-guidance-2/moisture-management/) - [Vapor Retarders](https://insulationinstitute.org/im-a-building-or-facility-professional/residential/installation-guidance-2/vapor-retarders/) - [Ceilings](https://insulationinstitute.org/im-a-building-or-facility-professional/commercial/installation-guidance/ceilings/) - [Walls and Knee Walls](https://insulationinstitute.org/im-a-building-or-facility-professional/residential/installation-guidance-2/walls-and-knee-walls/) - [Floors](https://insulationinstitute.org/im-a-building-or-facility-professional/residential/installation-guidance-2/floors/) - [Codes & Standards](https://insulationinstitute.org/im-a-building-or-facility-professional/insulating-air-handling-systems/codes-standards/) - [Health & Safety](https://insulationinstitute.org/im-a-building-or-facility-professional/commercial/health-safety-2/) - [Metal Buildings](https://insulationinstitute.org/im-a-building-or-facility-professional/commercial/insulation-for-metal-buildings/) - [Air Handling](https://insulationinstitute.org/im-a-building-or-facility-professional/insulating-air-handling-systems/) - [Why Insulate](https://insulationinstitute.org/im-a-building-or-facility-professional/insulating-air-handling-systems/why-insulate/) - [Installation Guidance](https://insulationinstitute.org/im-a-building-or-facility-professional/insulating-air-handling-systems/installation-guidance/) - [Codes & Standards](https://insulationinstitute.org/im-a-building-or-facility-professional/insulating-air-handling-systems/codes-standards/) - [Health & Safety](https://insulationinstitute.org/im-a-building-or-facility-professional/insulating-air-handling-systems/health-safety/) - [Piping](https://insulationinstitute.org/im-a-building-or-facility-professional/piping/) - [Why Insulate](https://insulationinstitute.org/im-a-building-or-facility-professional/piping/why-insulate/) - [Installation Guidance](https://insulationinstitute.org/im-a-building-or-facility-professional/piping/installation-guidance/) - [Codes & Standards](https://insulationinstitute.org/im-a-building-or-facility-professional/piping/pipe-insulation-codes-standards/) - [Health & Safety](https://insulationinstitute.org/im-a-building-or-facility-professional/piping/insulation-health-and-safety-for-piping-systems/) - [Industrial](https://insulationinstitute.org/im-a-building-or-facility-professional/industrial-insulation/) - [Comparing Insulation Types](https://insulationinstitute.org/im-a-building-or-facility-professional/industrial-insulation/comparing-insulation-types/) - [Why Insulate](https://insulationinstitute.org/im-a-building-or-facility-professional/industrial-insulation/why-insulate/) - [Installation Guidance](https://insulationinstitute.org/im-a-building-or-facility-professional/industrial-insulation/installation-guidance/) - [Codes & Standards](https://insulationinstitute.org/im-a-building-or-facility-professional/industrial-insulation/codes-standards/) - [Health & Safety](https://insulationinstitute.org/im-a-building-or-facility-professional/industrial-insulation/health-safety/) ###### [Back to Blog Homepage](https://information.insulationinstitute.org/) # Insulation Institute Blog # New Guide: Attracting and Retaining Installers Jan 27, 2023 10:21:08 AM [installer recruitment](https://information.insulationinstitute.org/blog/topic/installer-recruitment) By [Stacy Fitzgerald-Redd](https://information.insulationinstitute.org/blog/author/stacy-fitzgerald-redd) [previous](https://information.insulationinstitute.org/blog/new-course-on-mineral-wool-and-resilient-design-available) [next](https://information.insulationinstitute.org/blog/guide-can-help-schools-apply-for-retrofit-funds) - [Tweet](https://twitter.com/share) ![Retaining-Installer-Talent-FINAL-1-2](https://information.insulationinstitute.org/hs-fs/hubfs/Retaining-Installer-Talent-FINAL-1-2.jpg?width=118&height=153&name=Retaining-Installer-Talent-FINAL-1-2.jpg)The building industry has struggled with building trades recruitment and retention issues for more than a decade. The aging construction workforce, lack of skilled trades instruction in schools, and stiff competition for workers have all contributed to the issue. All skilled trades professions are impacted, and insulation contractors are no exception. How can insulation contractors improve their employee recruitment and retention efforts? NAIMA’s new [Tips for Recruiting and Retaining Insulation Installers](https://insulationinstitute.org/wp-content/uploads/2023/01/Retaining-Installer-Talent-FINAL.pdf) guide presents new research and expert guidance from the nation’s top human resources marketing pros on attracting and keeping installers on the job. Download the guide [here](https://insulationinstitute.org/wp-content/uploads/2023/01/Retaining-Installer-Talent-FINAL.pdf). ### ALREADY A SUBSCRIBER? 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