Insulation Institute Blog

Stacy Fitzgerald-Redd

Recent Posts

Who's Driving Energy Efficiency

A collection of national, state and regional organizations are driving building energy efficiency through advocacy, research, policy analysis and action

Feb 15, 2017 4:22:38 PM Stacy Fitzgerald-Redd

3 Ways Raters Can Help Builders Cut Costs

NAHB recently released the results of their monthly Housing Market Index survey which included a set of special questions. The data revealed top builder pain points in 2016, and how builders expect these pain points to change in 2017. The top problem continues to be cost and availability of labor, which builders see increasing in 2017....

Feb 8, 2017 10:14:35 AM Stacy Fitzgerald-Redd

An Architect's Tips on Selling Energy Savings

An Architect's Tips on Selling Energy Savings

In a blog post last month, we posed the question: do consumers want energy efficiency upgrade options? Since then, we’ve received feedback from high performance building advocates, builders and architects – one in particular who offered guidance on selling energy efficient home options to today’s...

Feb 1, 2017 3:02:13 PM Stacy Fitzgerald-Redd

How Builders Can Win With Energy Use Data

Transparency is a growing macro-trend across numerous markets. Increasingly, today’s consumers, especially millennials, want to know exactly what goes into the clothes they wear, the food they eat and the homes they buy. For homes, one of the top things today’s buyer wants to know about is energy use. Fortunately for buyers, energy use...

Jan 25, 2017 4:34:16 PM Stacy Fitzgerald-Redd

When To Make A Date With A HERS Rater

The popularity of HERS-rated homes is clear, with 38 percent of all new homes getting HERS rated in 2015[1]. This figure is indicative of the importance of this energy performance marker to both builders and homebuyers and the growth trend is likely to continue. As builder adoption of the HERS score expands, how can HERS raters help builders...

Jan 11, 2017 4:45:11 PM Stacy Fitzgerald-Redd

Do Homebuyers Want "Energy Upgrade" Packages?

Are builders missing the mark by not offering upgrade options for HERS-Scored homes?

Homebuyers like choices. Builders, ever eager to meet the desires of their buyers, typically offer a dizzying array of choices in products, finishes and designs to suit a wide variety of styles.  Yet seemingly few builders offer consumers a choice in homes at...

Dec 7, 2016 12:21:21 PM Stacy Fitzgerald-Redd

Managing Your Online Reputation

If you’re a home builder, you may already know that nine out of 10 home buyers today rely on the Internet as one of their primary research sources and 52 percent turn to the web as their first step in the home search, according “The Digital House Hunt” published by National Association of Realtors®   Moreover, in the digital age, consumers use...

Dec 7, 2016 12:14:23 PM Stacy Fitzgerald-Redd

Training the Trades to Get the Grade

Providence Homes has built more than 1,000 certified Energy Star homes – getting RESNET Grade One, a requirement of Energy Star Home Certification, using fiber glass batt insulation in each home. How does Providence do it, again and again when others say it’s difficult to achieve? One word: training.

Nov 30, 2016 3:58:08 PM Stacy Fitzgerald-Redd

For Better Homes, Is it Net Zero or Passive House?

While solar homes have reached a milestone, superior envelope efficiency must be primary

U.S. Department of Energy (DOE) recently announced that the number of U.S. homes with solar panels has reached 1 million. As the primary on-site renewable power generation source, the expansion of rooftop solar photovoltaic (PV) means a much more...

Oct 6, 2016 12:03:58 PM Stacy Fitzgerald-Redd

Providence Homes on Selling Comfort

Research shows that consumers want energy efficiency, but they’re motivated by comfort. As builders pursue energy efficient homes, they may need to shift how they promote the benefits of high performance homes to potential buyers, so that their messages resonate on an emotional level in an area that consumers really care about: comfort.

Oct 6, 2016 12:00:11 PM Stacy Fitzgerald-Redd