Insulation Institute Blog

Four Tips to Own Digital Marketing

M/I Homes is the thirteenth-largest builder in the nation and a leader in the home building industry. As a mid-level production builder with a superior quality reputation, the company unabashedly embraces digital marketing to relate to and attract new buyers. The ability to deliver fresh, appealing and visual content to draw customers is an art...

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Apr 12, 2018 6:42:24 AM Stacy Fitzgerald-Redd

Free Grade I Training Coming to Four States

According to U.S. Department of Energy 20 percent home’s energy is wasted because the home is under insulated and improperly air sealed.[1] For builders, this can wreak havoc on productivity, resulting in call backs, jeopardizing code compliance, reducing HERS scores, and resulting in homes that are less energy efficient and comfortable for...

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Apr 5, 2018 7:25:22 AM Stacy Fitzgerald-Redd

The Rising Appeal of Factory-Built Homes

The Rising Appeal of Factory-Built Homes

Builders today face a number of challenges in the face of a national shortage of available and affordable housing. At the top of the list is a deficit of skilled labor, a lack of construction knowledge by consumers and real estate agents, and a declining number of experienced and qualified general...

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Mar 21, 2018 8:04:54 PM Stacy Fitzgerald-Redd

RESNET Unveils Water Efficiency Measure

Home buyers and owners aren’t just concerned about energy efficiency, they’re increasingly interested in the water efficiency of homes as well, due in part to double-digit increases in water costs over the past few years in many areas of the country. Growing interest in water efficiency has prompted Residential Energy Services Network (RESNET)...

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Mar 7, 2018 4:30:00 PM Stacy Fitzgerald-Redd

4 Steps to Prevent Excess Moisture in New Homes

4 Steps to Prevent Excess Moisture in New Homes

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Mar 2, 2018 8:06:01 AM Stacy Fitzgerald-Redd

Mineral Wool and the Toronto Method Wall 

Custom home buyers have very discriminating requirements when it comes to designing and constructing their homes. Increasingly, those needs incorporate the desire to be sustainable and energy efficient. When sustainable architectural firm SUSTAINABLE.TO Architecture + Building and Greenbillt Homes, a leading Canadian custom home builder teamed...

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Feb 15, 2018 5:07:09 PM Stacy Fitzgerald-Redd

4 Strengths of Top-Performing Builders

4 Strengths of a Top-Performing Builders

Every builder wants to grow their business, increase profits, and keep costs to a minimum, yet only a few manage to do this easily. There’s no “secret sauce” to becoming a highly successful builder overnight, but some key actions collectively and gradually lead to flourishing businesses. Mike Benshoof,...

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Feb 7, 2018 2:08:45 PM Stacy Fitzgerald-Redd

Building Tighter Homes with Gasketed Framing

If you follow our blog, you know that we talk quite a bit about building science. In fact, we wrote a primer on how builders can use building science to produce more durable, comfortable, and energy-efficient homes. We also share information on effective air sealing and blower door testing -- a pain point for some builders having to meet new...

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Feb 1, 2018 8:47:55 AM Stacy Fitzgerald-Redd

Ice Dams and How to Prevent Them

Any time there are icicles dangling from gutters, it is a sign of a potentially costly and avoidable problem in a home – an ice dam. Ice dams form when the temperature in the attic is above freezing and there is snow on the roof. The snow melts on the roof and drips downward toward the edge and the gutter. If it’s cold enough, it re-freezes at the...

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Jan 17, 2018 5:35:38 PM Stacy Fitzgerald-Redd

Preventing Fire Sprinkler System Freezing

With much of the country currently in the grips of a record-breaking cold snap, homeowners may be supplementing their heat sources with portable heating options that increase the risk of fire. Home sprinkler systems are a key defense against fire spread, but they won’t work if sprinkler system pipes are frozen and water damage from pipes may be...

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Jan 3, 2018 4:49:29 PM Stacy Fitzgerald-Redd

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