--- title: Blog | Insulation Institute | builder marketing description: builder marketing | Stay up to date with the lastest industry news provided by the Insulation Institute. --- [![Insulation Institute](https://information.insulationinstitute.org/hubfs/NAIMA_Jan2016_Theme/layout/logo.png)](https://insulationinstitute.org/) - [About NAIMA](https://insulationinstitute.org/about-naima/) - [News & Industry Issues](https://insulationinstitute.org/news-industry-issues/) - [Blog](https://information.insulationinstitute.org/blog) - [Tools & Resources](https://insulationinstitute.org/tools-resources/) - [Contact Us](https://insulationinstitute.org/contact-us/) [![Insulation Institute](https://information.insulationinstitute.org/hubfs/NAIMA_Jan2016_Theme/layout/logo.png)](https://insulationinstitute.org/) - [About NAIMA](https://insulationinstitute.org/about-naima/) - [News & Industry Issues](https://insulationinstitute.org/news-industry-issues/) - [Blog](https://information.insulationinstitute.org/blog) - [Tools & Resources](https://insulationinstitute.org/tools-resources/) - [Contact Us](https://insulationinstitute.org/contact-us/) - [Residential](https://insulationinstitute.org/im-a-building-or-facility-professional/residential/) - [Comparing Insulation Types](https://insulationinstitute.org/im-a-building-or-facility-professional/residential/comparing-insulation-types/) - [Why Insulate](https://insulationinstitute.org/im-a-building-or-facility-professional/residential/whyinsulate/) - [Installation Guidance](https://insulationinstitute.org/im-a-building-or-facility-professional/residential/installation-guidance-2/) - [Grade 1 Installation](https://insulationinstitute.org/im-a-building-or-facility-professional/residential/installation-guidance-2/grade-1-installation/) - [Installation Considerations](https://insulationinstitute.org/im-a-building-or-facility-professional/residential/installation-guidance-2/installation-considerations-2/) - [Moisture Management](https://insulationinstitute.org/im-a-building-or-facility-professional/residential/installation-guidance-2/moisture-management/) - [Vapor Retarders](https://insulationinstitute.org/im-a-building-or-facility-professional/residential/installation-guidance-2/vapor-retarders/) - [Attics and Ceilings](https://insulationinstitute.org/im-a-building-or-facility-professional/residential/installation-guidance-2/attics-and-ceilings-2/) - [Walls and Knee Walls](https://insulationinstitute.org/im-a-building-or-facility-professional/residential/installation-guidance-2/walls-and-knee-walls/) - [Floors](https://insulationinstitute.org/im-a-building-or-facility-professional/residential/installation-guidance-2/floors/) - [Codes & Standards](https://insulationinstitute.org/im-a-building-or-facility-professional/residential/codes-standards/) - [Health & Safety](https://insulationinstitute.org/im-a-building-or-facility-professional/residential/health-safety/) - [Commercial](https://insulationinstitute.org/im-a-building-or-facility-professional/commercial/) - [Comparing Insulation Types](https://insulationinstitute.org/comparing-insulation-types/) - [Why Insulate](https://insulationinstitute.org/why-insulate/) - [Installation Guidance](https://insulationinstitute.org/im-a-building-or-facility-professional/commercial/installation-guidance/) - [Installation Considerations](https://insulationinstitute.org/im-a-building-or-facility-professional/commercial/installation-guidance/installation-considerations/) - [Moisture Management](https://insulationinstitute.org/im-a-building-or-facility-professional/residential/installation-guidance-2/moisture-management/) - [Vapor Retarders](https://insulationinstitute.org/im-a-building-or-facility-professional/residential/installation-guidance-2/vapor-retarders/) - [Ceilings](https://insulationinstitute.org/im-a-building-or-facility-professional/commercial/installation-guidance/ceilings/) - [Walls and Knee Walls](https://insulationinstitute.org/im-a-building-or-facility-professional/residential/installation-guidance-2/walls-and-knee-walls/) - [Floors](https://insulationinstitute.org/im-a-building-or-facility-professional/residential/installation-guidance-2/floors/) - [Codes & Standards](https://insulationinstitute.org/im-a-building-or-facility-professional/insulating-air-handling-systems/codes-standards/) - [Health & Safety](https://insulationinstitute.org/im-a-building-or-facility-professional/commercial/health-safety-2/) - [Metal Buildings](https://insulationinstitute.org/im-a-building-or-facility-professional/commercial/insulation-for-metal-buildings/) - [Air Handling](https://insulationinstitute.org/im-a-building-or-facility-professional/insulating-air-handling-systems/) - [Why Insulate](https://insulationinstitute.org/im-a-building-or-facility-professional/insulating-air-handling-systems/why-insulate/) - [Installation Guidance](https://insulationinstitute.org/im-a-building-or-facility-professional/insulating-air-handling-systems/installation-guidance/) - [Codes & Standards](https://insulationinstitute.org/im-a-building-or-facility-professional/insulating-air-handling-systems/codes-standards/) - [Health & Safety](https://insulationinstitute.org/im-a-building-or-facility-professional/insulating-air-handling-systems/health-safety/) - [Piping](https://insulationinstitute.org/im-a-building-or-facility-professional/piping/) - [Why Insulate](https://insulationinstitute.org/im-a-building-or-facility-professional/piping/why-insulate/) - [Installation Guidance](https://insulationinstitute.org/im-a-building-or-facility-professional/piping/installation-guidance/) - [Codes & Standards](https://insulationinstitute.org/im-a-building-or-facility-professional/piping/pipe-insulation-codes-standards/) - [Health & Safety](https://insulationinstitute.org/im-a-building-or-facility-professional/piping/insulation-health-and-safety-for-piping-systems/) - [Industrial](https://insulationinstitute.org/im-a-building-or-facility-professional/industrial-insulation/) - [Comparing Insulation Types](https://insulationinstitute.org/im-a-building-or-facility-professional/industrial-insulation/comparing-insulation-types/) - [Why Insulate](https://insulationinstitute.org/im-a-building-or-facility-professional/industrial-insulation/why-insulate/) - [Installation Guidance](https://insulationinstitute.org/im-a-building-or-facility-professional/industrial-insulation/installation-guidance/) - [Codes & Standards](https://insulationinstitute.org/im-a-building-or-facility-professional/industrial-insulation/codes-standards/) - [Health & Safety](https://insulationinstitute.org/im-a-building-or-facility-professional/industrial-insulation/health-safety/) # Insulation Institute Blog # Insulation Institute Blog ## [Better Marketing Drives Sales of EE Homes](https://information.insulationinstitute.org/blog/better-marketing-drives-sales-of-ee-homes) [![](https://information.insulationinstitute.org/hubfs/Sandra%20Adomatis%20(1).jpg)](https://information.insulationinstitute.org/blog/better-marketing-drives-sales-of-ee-homes) A new [study](http://nahbnow.com/2020/04/most-likely-and-unlikely-features-in-a-new-single-family-home/) from the National Association of Home Builders reveals that one-quarter of the features home builders are most likely to include in new construction homes relate to energy efficiency. Despite the popularity of energy efficiency features, some builders are conflicted about them in part because they believe they cannot recoup the... [Details](https://information.insulationinstitute.org/blog/better-marketing-drives-sales-of-ee-homes) Apr 24, 2020 10:15:25 AM [Stacy Fitzgerald-Redd](https://information.insulationinstitute.org/blog/author/stacy-fitzgerald-redd) ## [Builder-to-Buyer Flood Risk Education](https://information.insulationinstitute.org/blog/builder-to-buyer-flood-risk-education) [![](https://information.insulationinstitute.org/hubfs/Flooded%20Homes-IStock.jpg)](https://information.insulationinstitute.org/blog/builder-to-buyer-flood-risk-education) **Builder to Buyer Flood Risk Education** An astonishing 98 percent of U.S. counties have been impacted by a flood event, according to the Federal Emergency Management Agency (FEMA) and floods are the number one natural disaster in the United States. Moreover, the increasing weather risks associated with global climate change means that homebuyers... [Details](https://information.insulationinstitute.org/blog/builder-to-buyer-flood-risk-education) Aug 8, 2019 2:36:21 PM [Stacy Fitzgerald-Redd](https://information.insulationinstitute.org/blog/author/stacy-fitzgerald-redd) ## [Four Tips to Own Digital Marketing](https://information.insulationinstitute.org/blog/four-tips-to-own-digital-marketing) [![](https://information.insulationinstitute.org/hubfs/Will%20Duderstadt.jpeg)](https://information.insulationinstitute.org/blog/four-tips-to-own-digital-marketing) [M/I Homes](https://www.mihomes.com/) is the thirteenth-largest builder in the nation and a leader in the home building industry. As a mid-level production builder with a superior quality reputation, the company unabashedly embraces digital marketing to relate to and attract new buyers. The ability to deliver fresh, appealing and visual content to draw customers is an art... [Details](https://information.insulationinstitute.org/blog/four-tips-to-own-digital-marketing) Apr 12, 2018 6:42:24 AM [Stacy Fitzgerald-Redd](https://information.insulationinstitute.org/blog/author/stacy-fitzgerald-redd) [All posts](https://information.insulationinstitute.org/blog/all) ### ALREADY A SUBSCRIBER? 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